# Message From Founder With a background in running dealerships and a vendor I've seen the challenges from both perspectives. For dealerships it's never been more complicated to run their organizations. Dealerships are adding more vendors than ever to create experiences for their customers and employees alike. This creates an overlap in expense, and all too often vendors are added and unfortunately cancelled shortly after. The revolving door distracts the key leaders in the org from their primary focus. It’s also quite challenging for the vendors building the new innovations our industry needs. These products and the teams that build them need to break through the noise among a sea of companies all making similar claims. Vendors will often use language that portrays their products in ways that sound good but lack substance. It's been obvious there is a common trend of avoiding clear concise language; here is what my product does, here is how it does it and how much it costs to do it. Most of the communication is on how it benefits the dealership, which ends up being very subjective or based on metrics that likely won’t translate into the goals the dealership has. The vendors are under tremendous pressure to sell and grow. They struggle to partner with dealerships that are the right fit, depending on what phase their company is in. Our aim is to pursue the truth of what is helping dealerships win and create a community-based platform for those companies to showcase their results. Our roadmap is based on the philosophy that every dealership should have access to this platform and its core services at no charge. To ensure this happens we will charge vendors when the dealership successfully connects with them for a demo of their product. As this service grows, we will design new ways to help dealerships select vendors and save money. The amount of waste in from misalignment of partners, overspend and overlapped features has never been higher paving the way for LVL Up to make a big difference for dealerships. I couldn't be more excited to see this platform grow and improve the outcomes for both dealerships and vendors. Jon Berna\ Founder\ --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.lvlupauto.com/message-from-founder.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.